“The Business is in place. Now, HOW TO MARKET?” Small Businesses always grapple with situations similar to this and since one can’t afford an Ogilvy or a Burnett, the entire onus rests on the business owner himself. Such a limitation can be tackled with “Social Media Marketing”. Social Media has the potential to transform small business branding provided the strategy is carefully thought-out and diligently implemented. A carefully drawn strategy consists of measurable goals and goes a long way in reaping benefits of social media. Here are the top social media marketing tips to get started:
- Presence on Social Platforms
First, determine the social platforms to be present on. A careful analysis of your target audience and their presence on different social media platforms will give you a fair idea about where your presence is most essential. After selecting, create your company’s profiles on them. Remember, optimizing the profiles is as important as creating them.
Basic optimization includes:
- Having up-to-date, relevant information in your About, Short, and Long Description sections
- Providing a link from your website to the social media profiles
- Update the current logo of your business
Include as much information as possible, as your social profile is the Online Sales Representative to your audience.
- Ready-to-share Content
Profile creation and optimization can be seen as a job well begun, but still half done. The content shared on these platforms should be relevant to your business and should be easy-to-decipher. If there’s no relevance to your brand, it doesn’t add to the magnetism of your brand either.
Pro Tip: A dormant social profile is as good as no profile at all. So, always create and share engaging content at regular intervals.
- Content calendar
Creating and publishing great content is a lot of work in itself. To manage that, one needs to get organized and figure out a schedule that works for the business. When you’ve got a content calendar in place, social media marketing becomes uncomplicated. A content calendar comprises of all your channels, resources and organizes them in a way that makes it easy to access information in an efficient manner.
The best way to create a content calendar is by dedicating a separate sheet for each month, with activities further broken down by month or day, depending on the volume of content you plan to publish. The content calendar should contain all the dates important to the business and reminders should be set up to bring the date to your attention in advance.
- Clever Content Promotion
Content Promotion on social media not only expands your reach but also speaks volumes about your dedication with respect to the content you publish.It is easy for your engaging content to get buried under the endless news feed/stream – timing your posts/content is vital to surge ahead and get the attention of the audience.
Protip: Instead of promoting every post, promote the content which you are proud of.
Social Listening involves tracking instances of online brand mentions or discussions around the brand in some manner with the help of monitoring tools (free or paid). Listening includes any website, blogs, forums or social networks with brand mentions. Contrary to popular belief, the expanse of social listening includes but is not limited to, social platforms only. Social Listening can provide insights which can help you better understand the market and customers. It also provides good competitive analysis. Free tools have limited features while the paid versions have all the bells and whistles – so figure out what works best for your business. Listening goes a long way in helping you tweak your strategy for the better.
Now that you’re better equipped to start your own social media marketing campaign, go ahead, explore new horizons and derive maximum output from social media!